SoMerch Blog

Merch thinking, without the fluff

Practical pieces on corporate gifting, onboarding packs, warehousing and everything that happens between an idea and a delivered box.

All articles Corporate Gifts26 Onboarding & Kits4 Merch Operations9 Employer Brand2

#HR / People Ops13

#Merch Blueprint5

#Office Managers21

Employer Branding Doesn't Stop at the Careers Page

Employer Branding Doesn't Stop at the Careers Page

Employer branding messaging is easy to publish and hard to deliver on. Here's where the gap opens up after someone accepts - and what closes it.

#HR / People Ops

Brand Identity Doesn't Stop at the Guidelines Deck

Brand identity guidelines are easy to write and hard to keep consistent once they reach a real merch order. Here's where it breaks - and what fixes it.