Branded T-shirts
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Branded T-shirts
Branded t-shirts are the most ordered corporate merch item in the catalog - and also the one with the most room to get wrong. The range from a thin promotional tee to a well-made, retail-weight garment is wider than most people expect, and the difference is felt the moment someone puts it on. Getting that spec decision right is what determines whether the t-shirt gets worn regularly or ends up at the back of a drawer.
The range covers everything from lightweight everyday tees to heavyweight premium cuts, in both standard and organic cotton, with options for unisex and gender-specific fits. Everything is printed in-house, with production taking around 8 business days, and shipped to any EU address individually or in bulk.
Fabric weight is the number that controls quality perception
GSM - grams per square metre - is the single spec that determines whether a branded t-shirt reads as a giveaway or as a garment. A 150-180gsm tee feels thin in the hand and loses its shape quickly. A 200-220gsm mid-weight tee holds up, hangs better, and reads as something from a decent retail brand. 240gsm and above is genuinely premium - the kind of weight that justifies keeping the shirt for years. Most buyers don't know to ask about GSM, but it's the variable that controls everything else about how the item lands.
Fit matters as much as fabric
A unisex cut designed to fit everyone usually fits nobody particularly well. Companies that want their branded t-shirts to actually get worn offer both a standard or relaxed fit and a slimmer or women's-specific option. The size coordination effort is the same either way; the result is significantly better. Recipients who receive something that fits well wear it. Recipients who receive something that doesn't, don't.
The retail apparel principle applies most here
T-shirts are where the gap between a branded giveaway and a piece of clothing someone actually chooses to wear is most visible. A large chest logo, an event name on the sleeve, or a thin fabric that telegraphs its budget - these are the signals that turn a t-shirt into something that stays in a drawer. The best-performing branded t-shirts look like something from a retail brand: a considered mark placed well, a fabric weight that holds its shape, a cut that fits. That's what gets worn outside the office, which is the whole point.
Print method shapes the result
Silkscreen on heavy cotton produces a clean, precise mark with a slightly raised texture that looks and feels intentional at scale. DTF opens up full-color artwork, gradients, and complex designs across any fabric type and works especially well for smaller runs or more detailed brand identities. The method is matched to the design and the garment at the mockup stage - not chosen by default.