File preparation, preflight checks and artwork requirements for print production.
Merch Field Guide
Straight explanations of print techniques, materials, finishes and production realities - so you can brief, budget and approve with confidence.
Bleed is the extra area of artwork that extends past the cut line, so the colour and print reach the very edge of the item with no white line. No bleed, a printed edge that should reach the item's edge arrives with a thin unprinted border. It is a normal part of a print-ready file.
Vector is the right format for logos - it scales to any size without losing sharpness. Raster images (photos, screenshots) have a fixed pixel count and need enough resolution at the final print size. Send text as curves or with the font; a wrong file is fixable, not a dead end.
