REACH Compliance
REACH is an EU regulation on chemicals in products, not a certificate you buy. It restricts harmful substances in almost anything sold in the EU - including apparel and printed merchandise - and it is something every buyer should check, not a badge to look for.

What REACH is
REACH stands for the European Union's framework for the Registration, Evaluation, Authorisation and Restriction of Chemicals - the regulation. It is a legal rule, not a volunteer scheme or a certificate a supplier can choose to buy. REACH was put in place to control the chemicals used in products made and sold in the EU, and its restrictions apply to just about everything that reaches the shelf - including clothing, accessories, and merchandise with printing.
Because it is a legal obligation rather than a badge, the way a buyer should think about REACH is different from the way to think about certifications like GOTS or OEKO-TEX. Those you look for on a label and ask to see. REACH you assume applies - it should be there by law - and you ask that a supplier can show how they meet it.
Why it applies to merchandise
The rules set limits on a long list of substances of concern. For merchandise, the relevant ones are the hazardous substances that can appear in textiles and hard goods - restricted dyes, some phthalates and plasticisers, regulated heavy metals, flame retardants, and similar chemicals. Anything that is manufactured or sold in the EU and travels through the supply chain has to meet these restrictions.
This is why REACH matters to someone buying a hoodie, a pen, or a tote: the products themselves are subject to it. It is a baseline expectation for anything placed on the EU market.
What a buyer should ask
Because REACH is a requirement, the practical question is not "does this product have the REACH badge" - there is no badge - but "how does this supplier show it is REACH compliant?" The useful signals are:
- a supplier declaration that the product complies with REACH
- material and chemical documentation passed through the chain
- an honest answer about how restricted substances are managed
None of those is one of the marketing certifications from earlier pages. A GOTS or OEKO-TEX label does not automatically mean REACH compliance, and the reverse is also true. They are separate frameworks, and a buyer who cares about chemical safety should keep them separate in their mind.
How REACH is handled at SoMerch
SoMerch operates within the EU and sources accordingly, so REACH is part of the baseline of supplying a service to the EU market rather than an extra feature offered to the buyer. In practice, the useful first step for any buyer is to state the requirement up front and ask for the supplier and product documentation - declarations and the material paperwork that sit behind a product placed on the market. We walk through what each product actually carries, so the reassurance is grounded in what the product holds, not in a claim made without reference to it.
Closing
REACH is a regulatory baseline for chemicals sold in the EU - a requirement, not a marketing claim. When you buy merchandise, treat REACH as something to confirm through documentation rather than something to look for as a label.