What we're building around better company merch

Start with the project, number of people, countries, budget, and timing. The AI Merch Consultant uses the SoMerch catalog to build three directions with suggested products, quantities, MOQs, and lead-time guidance.

It also helps before the shortlist is obvious, suggesting items and combinations that suit the use case instead of making you search the catalog from scratch.

A person from SoMerch still confirms the quote, production details, and delivery plan before anything is ordered.

Create a roster, send each person a personal link, and get back a structured list ready for production and delivery. Use it for employees, event participants, or any group where the same details need to be collected consistently.

SoRoster removes the email threads, missing fields, and spreadsheet cleanup between an approved merch idea and a usable recipient list. V1 will be free and supplier-agnostic, so the list can be used whether or not SoMerch produces the order.

Most company merch starts with an item and a logo. Company Editions starts earlier - with the references, rituals, language, and visual details that actually belong to the team.

We take that material through a deeper discovery and design process, develop one strong creative idea, and produce it as a deliberately limited run. The first edition will be offered to a small number of pilot companies so the work can stay specific, considered, and genuinely theirs.